• Communication and education are essential – both for your commercial team and for clients. Publishers are sitting on a wealth of first-party data and insights, with tools that provide a 360-degree view of their audience, but work still needs to be done to ensure people fully understand the value of these tools.

• Data is valuable, but the real strength for publishers is the insights that are derived from this. AI could provide new opportunities to turn insights into ‘so what’ moments to inform strategy decisions, particularly when working with clients who are at the beginning of their transformation journey.

• Contextual has historically been one of the biggest strengths for digital publishers, and it will continually to be so. However, it’s about re-packaging what’s always been done in a new, tech-enabled way that will excite clients.

• Challenge your definition of high-value users. As publishers develop more granular audience segmentation strategies, there are new opportunities to bring together different data sets and create better offerings for clients and for use internally by commercial and editorial teams.

• More collaboration is needed across publishers to develop solutions to common challenges, such as sharing insights to develop a better understanding of our audiences and offering the same taxonomy across multiple touch points. However, this needs to be balanced by continuing to lean into our individual strengths and USPs to differentiate the offering from different digital publishers.

• Partnerships are everything, and digital publishers need to strengthen relationships with advertisers and agencies. This will help publishers to be in the room as a strategic partner to deliver more effective campaigns, and also to ensure agencies have a better understanding of the tools and solutions available so that they can keep those in mind for the next pitch they’re responding to.

Presentations