FAQs
| Question | Answer |
What does ESG Stand for? | ESG stands for Environmental, Social, and Governance. It refers to the three central factors in measuring the sustainability and ethical impact of an investment in a company or business. See our glossary for more terms and definitions. |
| Why is ESG important in the advertising industry? | It is important because it addresses the sustainability and ethical impacts of advertising practices, ensuring that they contribute positively to society and the environment. |
| How can we measure our carbon footprint in the advertising industry? | Publishers can measure their carbon footprint by calculating the total greenhouse gas emissions generated by their operations, including energy consumption, travel, and production activities. There are tools that can help with this including Ad Net Zero’s carbon tool. Scope 3 and The Good Net also have tools to help with this. |
| What steps can we take to reduce our environmental impact? | Publishers can adopt sustainable practices such as using renewable energy, reducing waste, using eco-friendly materials, and promoting sustainable consumption through their content . Take a look at our industry bodies page where we have a list of where you can go for help with this. |
| Why is DEI important in the content mix? | DEI (Diversity, Equity, and Inclusion) is crucial in the content mix for online publishers because it directly impacts the social aspect of ESG and enhances the overall sustainability of the business. By incorporating diverse voices and perspectives, publishers can create more inclusive and representative content that has positive social impact. |
How can we ensure diversity and inclusion in our content? | Ensuring diversity and inclusion involves representing a wide range of demographics in advertising content, including different genders, races, ethnicities, ages, and abilities, and promoting equal treatment and opportunities within the company. |
| What are the best practices for protecting consumer privacy in advertising? | Best practices include adhering to data protection regulations, being transparent about data collection and usage, obtaining explicit consent from consumers, and implementing robust cybersecurity measures |
| What is greenwashing and why is it important? | Avoiding greenwashing requires making honest and accurate claims about the environmental benefits of products or practices, providing evidence to support those claims, and avoiding exaggeration or misleading information. AA link and guidelines |
| What is the role of corporate governance in the advertising industry? | Corporate governance involves the systems and processes that ensure advertising companies are directed and controlled responsibly, including adherence to ethical standards, transparency, accountability, and compliance with laws and regulations. |
| How can we engage with local communities effectively? | Effective community engagement involves understanding and considering the interests of local communities, involving them in decision-making processes, and ensuring that advertising activities benefit and do not harm these communities. |
| What are the key metrics for measuring social impact in advertising? | Key metrics include diversity and inclusion statistics, consumer satisfaction and trust, community engagement levels, and the impact of advertising content on public health and well-being. |
How can we ensure fair labour practices within our company and diverse supply chain? | Ensuring fair labour practices involves providing fair wages, reasonable working hours, safe working conditions, and respecting workers' rights, both within the company and throughout the supply chain. |
| What policies should we implement to prevent corruption and bribery? | Anti-corruption policies should include clear guidelines and training on ethical behaviour, regular audits, whistleblower protections, and strict consequences for violations. |
How do we report our ESG performance to stakeholders? | ESG performance can be reported through sustainability reports, which should include detailed information on environmental impacts, social initiatives, and governance practices, as well as progress towards specific ESG goals. Take a look at our industry bodies page where we have a list of where you can go for help with this. Science based targets are also important and there are tools available to help with understanding and calculating these |
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