Immediate Announces Guljeet Samra as Director of Acquisitions and Social Media

Published: 29 Oct 2024

Immediate, home to trusted brands people love, has appointed Guljeet Samra as Director of Acquisitions and Social Media. The newly created role will be focused on developing full-funnel digital marketing strategies and driving customer demand for Immediate’s category leading brands. Immediate’s portfolio includes Radio Times, Good Food, BBC Gardeners’ World and Nutracheck.

Guljeet has extensive digital marketing experience in both the media and fashion industries, including senior leadership roles at Hearst, Trinity Mirror, Dennis Publishing and The Guardian. Most recently Guljeet was CCO for Percival Menswear and CMO for Kick Game, creating full-funnel marketing strategies to build customer demand and product development roadmaps.

Driving digital subscribers is a key strategic priority for Immediate, building on its long-standing expertise in the print subscription market. Immediate has 1.1 million subscriptions, now with more digital subscribers than print for the first time which have surged by more than 100% year on year.

Standout performers include fitness tracker Nutracheck which has added more 100,000 additional paid subscribers since Nutracheck joined Immediate in November 2022, while Good Food has recently hit 126,000 digital subscribers.

Guljeet Samra says: “I've joined Immediate because I wanted to work with brilliant people and brilliant brands - Immediate has both. I'm excited to be part of the next chapter.”

Jess Burney, Immediate’s Managing Director, Customer Marketing and Subscriptions, adds: “I’m delighted that Guljeet has joined us to drive customer demand for our much-loved category leading brands. We have had a very strong 2024 so far with digital subscriptions up more than 100% and Guljeet’s commercial expertise will further accelerate our growth.”

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Picture credit: Ben Bradish Ellames

About Immediate

Immediate, home to trusted brands that people love, own and operate to some of the biggest and well-known consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine.

Our trusted, quality content reaches 40 million people globally a month across digital, print, video, podcasts, apps, live events, tools and services.

We are a purpose-driven business, to bring our audiences joy by helping everyone do what they love, creating content and experiences to inspire our audience’s passions in food, wellness, gardening, history entertainment, and beyond.

With over 1.4 million active subscribers across print and digital, we are the UK’s leading publisher by subscriptions. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.

Our brands include Radio Times, Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Pokémon.

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, Move It, The Festival of Quilts and the Hampton Court Food Festival.

In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 400,000 premium subscribers, one of the biggest digital subscription apps in the UK.

With offices in London, Bristol and Nottingham, Immediate was named AOP (Association of Online Publishers) Digital Publisher of the Year 2024 and won the PPA (Professional Publishers Association) Diversity & Inclusion Award 2024.

Immediate is part of Burda International, the global arm of Hubert Burda Media.