Immediate Launches Prism: Next Generation First Party Data Solution

Published: 01 Oct 2024

Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution.

Prism advances Immediate's commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, and performance measurement.

Immediate’s portfolio includes some of the biggest and well-known consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine, bringing joy to a UK audience of 21 million users a month.

Prism is built on Immediate's deep understanding and relationships with its audience and its extensive experience in the food, entertainment and knowledge sectors.

The features of the platform include:

• Access 100% of Immediate's premium, brand-safe inventory, enabling advertisers to reach a highly engaged and valuable audience without the challenges of unaddressable audiences or made-for-advertising environments.

• A full suite of data solutions offering planning, research, insight, segmentation and measurement capabilities.

• Cutting-edge audience and contextual capabilities benefiting from advanced targeting options, including data matching, modeling, and contextual targeting.

• End-to-end insight: Advertisers will be able to track campaign performance, measure ROI, and optimise future strategies based on valuable insights.

Matthew Rance Head of Commercial Data and Analytics at Immediate says: "Prism represents a major milestone in Immediate's data capabilities. Building on our years of audience-driven digital growth and visionary thinking, Prism allows us to elevate the use of our unique first-party data so every aspect can now be leveraged by our clients. This rich data, integral to our brands’ success, provides an invaluable foundation for delivering personalised experiences.”

He continues: “With continuing uncertainty around the fundamentals of digital advertising, first party data is of critical importance to advertisers. Prism allows us to not just respond to client briefs, providing access and insight into some of the largest and most unique audiences in the market with measurable results.”

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About Immediate

Immediate, home to trusted brands that people love, own and operate to some of the biggest and well-known consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine.

Our trusted, quality content reaches 40million people globally a month across digital, print, video, podcasts, apps, live events, tools and services.

We are a purpose-driven business, to bring our audiences joy by helping everyone do what they love, creating content and experiences to inspire our audience’s passions in food, wellness, gardening, history entertainment, and beyond.

With over 1.4 million active subscribers across print and digital, we are the UK’s leading publisher by subscriptions. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.

Our brands include Radio Times, Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Pokémon.

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, Move It, The Festival of Quilts and the Hampton Court Food Festival.

In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 400,000 premium subscribers, one of the biggest digital subscription apps in the UK.

With offices in London, Bristol and Nottingham, Immediate was named AOP (Association of Online Publishers) Digital Publisher of the Year 2024 and won the PPA (Professional Publishers Association) Diversity & Inclusion Award 2024.

Immediate is part of Burda International, the global arm of Hubert Burda Media.