Immediate Media and Macmillan Cancer Support subvert the traditional view of a Coffee Morning

Published: 10 Aug 2023

Immediate Media, owner and publisher of BBC Good Food, today announces a playful, disruptive campaign inspiring foodies of all abilities, backgrounds and circumstances to hold a Macmillan Coffee Morning in a way that’s right for them.

No doilies, cake stands or silverware are in sight in the multi-platform campaign. This year Macmillan Cancer Support are asking people to come together with a simple idea, Let’s do Coffee, and Immediate are driving their audiences to find out about Macmillan Coffee Morning and sign up to host their own event.

It features a bespoke campaign hub with recipes and video content including young women footballers enjoying focaccia after the football, allotment gardeners getting together over gallettes and a choir enjoying cardamom cookies.

The partnership sits across Immediate’s market-leading food portfolio on BBC Good Food, olive, delicious. It also features content on RadioTimes, BBC Gardeners’ World and MadeForMums, including print advertorials, podcast sponsorship, newsletter and social media content. Display ads will further amplify the content. It is expected to reach a total audience of 8.7 million.

Immediate’s award-winning content studio, Imagine, has overseen the creative development and execution of the campaign, including video content and imagery.

According to Jo Harmer, Senior Partnerships Manager from Immediate: “We’re thrilled to be partnering with Macmillan Cancer Support on this important campaign, disrupting the traditional view of a Coffee Morning. Immediate has a strong and engaged audience of women 35+ which is Macmillan’s target audience. The trust they have in brands like Good Food is second to none, which makes it the perfect home for this campaign. With these inspirational, yet achievable recipes, we want to show people that they don’t need to be the next Mary Berry or hire the local village hall to host a Macmillan Coffee Morning.”

According to Claire Spencer, Marketing Manager, Macmillan: “Coffee Morning is a great way to raise money and help us continue doing whatever it takes to provide vital support to people living with cancer. We know that Macmillan Coffee Mornings are a wonderful way to get together with friends, family, colleagues, neighbours, and your local community, to raise money for a good cause, and have some fun too! With their engaged and relevant audience of trusted brands, Immediate is the perfect partner to show people Coffee Mornings can happen wherever, and however people choose, from a football pitch to choir practice.”

The campaign will run until the end of September 2023. To find out more or to host your own Macmillan Coffee Morning, visit the hub here. Come on, Let’s do Coffee!

For more information please contact Toby.hicks@immediate.co.uk or call 0780-362-8050

About Immediate Media Co:

Immediate Media Co is the special interest content and platform company, home to over 1,000 people in London, Bristol, Nottingham and Manchester.

We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 75 million people globally each month, with world-class content, innovative new products and services and live events.

We are a purpose-driven business, to create more happiness and fulfillment each day by helping everyone do what they love, creating content and experiences to inspire our audience’s passions in cooking, gardening, entertainment, and beyond.

Immediate operates over 70 consumer brands and sells over 51 million magazines each year. With over 1.3 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.

Our brands include Radio Times, BBC Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Disney.

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, The Cycle Show, Move It, The Festival of Quilts and the Hampton Court Food Festival.

In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 350,000 premium subscribers, one of the biggest digital subscription apps in the UK. In January 2022, Immediate was named the UK’s 4^th best place to work in the Glassdoor Employees’ Choice Awards 2022 and was the highest ranked media company in the list confirming its position as the leading employer in the sector.

Macmillan Cancer Support

At Macmillan, we give people with cancer everything we’ve got. If you’re diagnosed, your worries are our worries. We will move mountains to help you live life as fully as you can.

And we don’t stop there. We’re going all out to find ever better ways to help people with cancer, helping to bring forward the day when everyone gets life-transforming support from day one.

GIVE Support call-to-action:

We’re doing whatever it takes. But without your help we can’t support everyone who needs us. To donate, volunteer, raise money or campaign with us, call 0300 1000 200 or visit macmillan.org.uk