Immediate’s major investment in multi-media Good Food Test Kitchen supports ambitious growth plans

Published: 25 Feb 2025

Immediate’s vast new multi-media studio and kitchen space at its Vineyard House HQ puts the brand’s expert Food team centre-stage and accelerates content production across all its Food platforms.

Good Food, the UK’s number one food media brand, has thrown open the doors to its new purpose-built studio-equipped Test Kitchen, providing a dynamic space to test thousands of recipes, capture stunning photography, and produce engaging videos—powering the brand’s evolution into a true multimedia powerhouse.

The flexible, multi-purpose space, created by award-winning interior architects, Lorenc includes:

• A new open plan Test Kitchen with five workstations for creating the brand’s iconic thoroughly tested recipes that earned goodfood.com over one billion page views last year.
• A separate multi-purpose Kitchen Studio, equipped for video and photography for both Good Food’s content and commercial teams.
• A collaborative workspace for the Good Food and olive content, social and video teams, plus colleagues, guests, partners and clients, to meet and work in a dynamic kitchen space, surrounded by food, flavours, experimentation and creativity.
• Dedicated space for the renowned, rigorously researched Good Food and olive Supermarket Taste Tests, plus the brand’s extensive food, wellness and appliance reviews, magazine, website and social media photoshoots and bespoke brand and partnership video shoots, including 30min episodes for the Good Food YouTube channel.

Sustainability is at the core of the brand and of the architect-designed space, encouraging sustainable and achievable working practices - through recycling, stock control and food waste. Any leftovers from recipe development or product testing are reused in recipes or frozen for future use to ensure minimal waste. The splash backs and tabletop are recycled plastic, and the cabinets from the old kitchen have been reused elsewhere in the building.

Bespoke doors and cabinetry are provided by Husk, and Beko supplied kitchen appliances including microwaves and dishwashers. The small appliances, including air fryers, slow cookers, and other kitchen tools are from the Good Food range in partnership with Tower.

Lily Barclay, Content Director, Food, says: “This incredible new kitchen space empowers the Good Food and olive teams to deliver the expert advice and thoroughly tested recipes our audiences trust and love. It’s an exciting milestone for our business following on from the success of the Good Food rebrand in 2024.”

Ends

For more information:

Natasha Lee, Senior PR Manager
natasha.lee@immediate.co.uk
(m) 07825866546

Download images of the new Good Food Test Kitchen here >>> https://we.tl/t-kqa6JDX15Y

Watch the Good Food team in the new Test Kitchen >>> https://icnk.io/u/hLCwlQtBl4Ra/

Notes to Editors

1. About Good Food
Good Food has been the home cooks’ choice for over 35 years. It’s the UK’s most popular food media brand with goodfood.com reaching over 50 million users.

Good Food is proud owner of the UK’s number one food website; a brilliant app, the UK's market-leading food magazine and digital edition; the UK’s largest food event – Good Food Show – and a hugely successful series of cookbooks. You can also learn with us and enjoy storytelling and recipes in our podcasts.

Every recipe published by Good Food is thoroughly tested by the recipe development team. The brand offers more than just trusted recipe content; Good Food is the go-to destination for everything to do with food including health, meal planning, smart budgeting, family, drinks and reviews. Whether you’re looking for healthy recipes, how-to cook advice, kitchen gadget reviews, easy family recipes, budget meal plans and shopping lists, the latest foodie travel inspiration or the perfect recipe for dinner tonight, we’re here to help.

Find us on social media:
Instagram: @goodfoodeveryday
Facebook: Good Food
TikTok: @goodfood

2. About Immediate

Immediate, home to trusted brands that people love, own and operate to some of the biggest and well-known consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine.

Our trusted, quality content reaches 40million people globally a month across digital, print, video, podcasts, apps, live events, tools and services.

We are a purpose-driven business, to bring our audiences joy by helping everyone do what they love, creating content and experiences to inspire our audience’s passions in food, wellness, gardening, history entertainment, and beyond.

With over 1.2million active subscribers across print and digital, we are the UK’s leading publisher by subscriptions. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.

Our brands include Radio Times, Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Pokémon.

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, Move It, The Festival of Quilts and the Hampton Court Food Festival.

In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 500,000 premium subscribers, one of the biggest digital subscription apps in the UK.

With offices in London, Bristol and Nottingham, Immediate was named AOP (Association of Online Publishers) Digital Publisher of the Year 2024 and won the PPA (Professional Publishers Association) Diversity & Inclusion Award 2024.

Immediate is part of Burda International, the global arm of Hubert Burda Media.