Letter to IAB and AOP regarding cookie compliance practices
Published: 06 Mar 2024
Alongside IAB, AOP have been leading conversations with ICO regarding compliance with data protection law in relation to advertising cookies. Following these consultations, we’re delighted to share that ICO have published their response to deliver a greater degree of certainty around the adoption of alternate models, intended to help guide publisher investment and strategic compliance decisions.
Related reading
ICO launches “consent or pay” call for views and updates on cookie compliance work
Call for views on “consent or pay” business models
Categories: AOP News