IVO

IVO creative tech enables publishers to deliver innovative and impactful formats and campaigns, ensuring agencies and brands will book again and again. Think of IVO as your complete 'swiss army knife' of ad products in a single superfast worklfow, that makes it easy to sell, create, traffic and measure key revenue generating ad formats. IVO partners with top tier publishers to help them take control over disparate or restrictive ad products and workflows, by combining ready to go templates with a consultative approach to creating bespoke - but still repeatable - creative formats to suit individual publisher needs. From in-banner video to data activated creative and DCO, through IAB formats, Scrollers, Skins and Interactive Video - create better, more effective ads with the IVO platform.

"Working with Reach and IVO on recent digital campaigns for VW has been a really easy, enjoyable experience. It feels to us as if IVO are a true extension of the Reach team already, with campaign set up flowing seamlessly from planning through to activation. We’ve also had feedback from the VW creative agency that IVO’s support has been second to none, and they’re personally very happy when they see Reach on a media plan based on this smooth process and relationship."
Claire Cavanagh
Senior Digital Media Manager, UM