Content Ignite: Fusion is our cutting-edge advertising technology platform designed to give publishers complete control over on-page monetisation, ad technology, and ad management, all through one simple integration. We remove the heavy lifting for publishers so they can concentrate on what they do best, creating high quality content.

Sequency™ provides GAM with real-time viewability intelligence for it to determine when to generate carbon efficient impressions that will only trigger one bid request. Publishers use Sequency™ for direct demand, PMP or PG deals. Sequency™ reduces the estimated emissions of a programmatic display campaign by an average of 36.4%, while generating 48%-61% additive highly viewable impressions.

IMPACT+ is an award-winning sustaintech solution which enables digital advertising players to evaluate and reduce their environmental impact. IMPACT+ builds new performance indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy.

Prohaska Consulting, founded 2014, is an award-winning digital consultancy and a pioneer in programmatic media, providing strategic advisory services to clients across the marketing technology landscape. Team Prohaska has helped 600+ publishers, brands, agencies, investors, trade groups, and government organizations to grow revenue, create business opportunities, and increase operational effectiveness.

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices.