How publishers and advertisers are redefining personalisation in a privacy-first world
Published: 08 Apr 2025
Privacy by Design is a new podcast series by FT Strategies in collaboration with the Privacy Sandbox. In the latest episode Lisa MacLeod speaks with Richard Reeves, AOP Managing Director, and Matt McIntyre, Senior Vice President of Product Strategy for Activation at GroupM, about how to prepare for future changes in the privacy-conscious advertising ecosystem. They explore how publishers and advertisers are balancing personalisation with privacy by leveraging AI-driven advertising, first-party data strategies and Privacy Sandbox technologies.