Taboola reveals top UK and global news stories of 2024
Published: 21 Jan 2025
Taylor Swift, Dune Two, and Sleep habits rank among the most popular topics – while interest in Ozempic surges to nearly 50m page views
London, 21 January: Taboola, the global leader in powering recommendations for the open web, has revealed the most popular news stories of 2024 across its UK and global publisher networks. Taylor Swift, Dune: Part Two, and the health benefits of sleep were three of the most read about subjects globally, while newly trending topics such as Ozempic generated tens of millions of page views
Taboola‘s data provides a comprehensive picture of what audiences around the world care about most..
Dave Struzzi, Communications Lead, Taboola said: “Our data uniquely highlights the breadth of topics that audiences are reading about globally. Readership data helps publishers understand the content audiences want to see, and which stories are likely to remain of interest to readers through the year ahead.Publishers should consider revisiting these topics, alongside new themes, when planning their editorial calendars for 2025."
UK TOPICS
Top 10 most viewed topics in the UK (by page view):
Prince Harry - 583m
Donald Trump - 567m
Strictly - 238m
Kate Middleton - 151m
Joe Biden - 103m
Electric cars - 98m
Jeremy Clarkson - 71m
Elon Musk - 78m
Liam Payne - 67m
Air fryer - 43m
GLOBAL TOPICS
Global top 10 athletes (by page view):
Shohei Ohtani - 1.93b
Kylian Mbappé - 1.59b
Christiano Ronaldo - 879m
Lionel Messi - 818m
Patrick Mahomes - 694m
Novak Djokovic - 689m
Caitlin Clark - 605m
Mookie Betts - 571m
LeBron James - 452m
Neymar - 359m
Global top 10 musicians (by page view):
Taylor Swift - 3.29b
Kanye West - 778m
Ed Sheeran - 527m
Beyoncé - 380m
Adele - 260m
Drake - 230m
Katy Perry - 221m
Justin Bieber - 205m
Shakira - 173m
Rihanna - 162m
Global top 10 movies (by page view):
Deadpool & Wolverine – 563m
Dune: Part Two - 249m
Joker: Folie à Deux - 163m
Demon Slayer: Kimetsu No Yaiba – To the Hashira Training - 70m
Godzilla x Kong: The New Empire - 64m
Gladiator II - 58m
Challengers - 56m
Tarot - 51m
Furiosa: A Mad Max Saga - 48m
Bob Marley: One Love - 39m
Global top 10 health topics (by page view):
Sleep - 1.14b
Women’s Health - 194m
Ozempic - 49m
Pregnancy Products - 31m
Menopause - 13m
Sexual Health - 11m
Fertility – 4m
Wearables – 2m
Gut Health - 1.93m
Period Products - 1.87m
– ENDS –
Notes to Editor
About Taboola
Taboola powers recommendations for the open web, helping people discover things they may like.
The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including Yahoo, CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.
Around 18,000 advertisers use Taboola to reach nearly 600 million daily active users in a brand-safe environment. Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions, with leading brands including Walmart, Macy’s, Skechers and eBay among key customers.
Learn more at www.taboola.com and follow @taboola on Twitter.
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