The fragmentation of the ad tech ecosystem has created a scenario where a publisher may have 50+ ad tech vendor relationships. The complexity of managing, testing and optimising these multiple partnerships puts a strain on resources and, given a world of AI disruption, traffic decline, and evolving regulations, creates growing challenges. Join this AOP webinar hosted by Content Ignite to better understand the hidden costs of an inefficient tech stack and to take away practical advice for reviewing your ad stack and finding better solutions. You’ll have the opportunity to hear from publisher speakers how they are managing the process of finding the right partners. This session will cover….

• How to review your ad stack – considering outsourcing vs DIY audit
• Introducing a smarter solution: how the Fusion platform can support better decision-making
• Publisher discussion: the RFP process and how to select a partner

Registration for this webinar is free, and you will have the opportunity to ask questions to ensure that you leave the session with all the information you need to improve your own strategy.

REGISTER HERE