Since the popularisation of header bidding in 2015, publishers have been fine-tuning their settings and partners to optimise their inventory. But header bidding technologies like Prebid and GAM have evolved considerably over the last decade, and now it's time for publishers to revisit their approaches, to ensure they’re at the cutting edge of header bidding and supply side optimisation.

Join us in London to discover the pros and cons of strategies in use by the buy and sell side, as leading industry experts debate the challenges in the industry. As well as hearing from expert panels from AdTech and Publishing brands, you’ll be able to learn from Google’s Matteo Massarelli and Magnite's Maria Kampoli representing Prebid, on the latest technical enhancements in this space, where they will talk about how you can get the best from GAM + Prebid. We'll be talking technical and hope that you'll come away with actionable strategies to test either yourselves or with partners on how to optimise for both page load and revenue. - A must attend for PMs, Tech Leads and Programmatic Leads in the Publishing AdTech ecosystem.

Some key topics you’ll be able to join…

• Explore the critical intersection of header bidding, media quality, and sustainability
• Discover how to balance performance with page load and environmental impact, whilst delivering client outcomes

• Review the latest technical advancements to support your header stack in a session with Google and Prebid - When signing up, you'll also have the chance to suggest technical questions for these experts

• Hear real-world success stories from other publishers, as they share practical solutions to help you optimise your header bidding setups

Please note: This is a publisher-only event with limited spaces. Secure your place today to join fellow digital advertising professionals for this unmissable morning of technical insights and industry networking with your peers focussing on optimising their own AdTech stacks.

Register Here