The concept of Supply Path Optimisation has dominated the industry for years – but it’s time to flip the narrative. Register for this free webinar to discover how you can put publisher priorities front and centre of your strategy as we explore what we mean by Demand Path Optimisation and why it matters to your publishing organisation.

Join us online as we cover everything you need to know and answer your biggest questions, including:

• What are the benefits of Demand Path Optimisation?
• What are the challenges of DPO?
• What factors make for a successful DPO strategy?
• How can publishers bridge the skill and resource gap?
• What are the steps to implement a successful DPO strategy in your organisation?

Don’t miss your chance to hear from the experts at Content Ignite as they unpack findings from case studies of their work with leading digital publishers from across the UK and share actionable ideas and insights to help you develop your own DPO strategy.

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