Amy Williams

Founder
Good-Loop

Amy Williams is the founder and CEO of ad tech for good platform Good-Loop – a company on a mission to convert people’s attention and data into funding for good causes around the world.

Working with the world’s biggest brands, including Unilever, Coca-Cola, PepsiCo and Nestlé, Good-Loop’s ad formats drive engagement and build brand love while donating millions to charities around the globe.

She founded Good-Loop in 2016 after quitting her job at ad giant Ogilvy to volunteer at a soup kitchen in Argentina, impassioned by creating a company that could transform advertising into a force for good around the world.

Amy is one of Forbes’ 30 under 30, among Ad Age’s 2020 Women to Watch Europe and was a face of the United Nations #SheInnovates global campaign.