Elaine dela Cruz

Co-founder
Coaches of Colour and Project 23

Elaine is the co-founder of Project 23, a culture and DEI consultancy passionate about people and Coaches of Colour, a coaching company whose goal is to offer Black and Brown people the opportunity to work with incredible and professional coaches of colour.

After a successful career working in the media industry, she experienced and saw that there was room for organisations to do things so much better and wanted to do something about it. Started in 2018, Project 23 helps organisations to create inclusive cultures that celebrate diversity, in turn increasing employee happiness and ultimately resulting in better business performance.

Elaine is an ICF executive coach, a consultant, mentor and a speaker with over 20 years experience in director level roles. Her passion and purpose is present in Project 23, calling herself a ‘positive disruptor’, driving to actuate change for good. She’s not afraid to speak her mind, encourages others to do the same and believes that the key to this work is to make the appropriate space for people to be themselves whilst offering the challenge that we all so often need.

Elaine’s a proud single mum, a first generation born Filipino-Londoner and a lover of music and eating.