Peggy Richter

Strategic Partner Lead, News
Google

I am a digital marketing expert with 15 years of experience in the industry. I have worked on both the buy- and sell-side and deeply understand the digital advertising ecosystem. I am passionate about helping internal teams, marketers, and publishers thrive in the digital world.

I have held various roles at Google, including Global Training Program Lead for Holistic Media Buying Solutions and Strategic Partner Lead for UK News Publisher. In these roles, I have developed and delivered training programs, advised publishers on how to grow their digital advertising revenue, and spoken at industry events.

I am passionate about using my knowledge and experience to help others succeed in the digital world. I am excited to share my insights with you on the panel session and look forward to a lively discussion.