Peggy Richter

Strategic Partner Lead, News
Google

Peggy Richter is a strategic digital marketing leader with 16.5 years of experience navigating the complexities of the digital advertising landscape. As a Strategic Partner Lead at Google, she partners with UK News Publishers to develop and execute revenue-generating strategies. Her expertise lies in understanding client needs, identifying opportunities for growth, and translating them into actionable plans. In her previous roles with Google, Peggy has a proven track record of successfully training EMEA agencies on programmatic advertising, advising and empowering internal Sales teams to achieve their customers' digital marketing objectives. Peggy's passion for innovation is evident in her professional career; her deep understanding of the digital ecosystem across both the buy and sellside industry as well as her ability to simplify the action plan to implement the transformative potential of AI, makes her a valuable addition to any judging panel.