Sophia Dempsey

Director, New Product Innovation
BusinessBecause & GMAC Media

Sophia kicked off her career in marketing before concentrating on publishing strategy, recurring revenue and audience growth. With a passion for innovation and education, Sophia has worked in publishing across various niches from wine and motor racing to women's lifestyle and business innovation.

Having managed a start-up and consulted at the UK's leading digital technology innovation centre, Sophia has focused for the last 3 years on optimising the BusinessBecause and GMAC Media platforms and championing SEO and quality content as the key to audience growth.

Sophia has recently moved to a new role as Director, New Product Innovation at GMAC Connect.