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Commercial

Introduction

The AOP Commercial Group operates to share views, update members with new relevant business information, represent AOP members on key issues within agencies, facilitate networking and provide a forum to review suppliers.

Key Themes

  • Viewability, ad fraud and brand safety
  • Programmatic development
  • Creativity in digital including native
  • Non direct digital revenue/selling data
  • Mobile and cross platform - continuing to develop commercial opportunities
  • Next major research project roll out

2024 Dates

  • 11am Wednesday 28th February: Commercial: Direct Sales
  • 2pm Monday 20th March: Commercial: Programmatic
  • 11am Thursday 27th June: Commercial: TBC
  • 2pm Monday 2nd September: Commercial: TBC
  • 11am Tuesday 19th November:  Commercial: TBC

    Related Reading

    https://www.inpublishing.co.uk/articles/winning-a-bigger-slice-of-the-advertising-pie-20619

    Chairs

    Lauren Dick

    Lauren Dick
    Executive Director, Media & Data Services
    Mail Metro Media

    Hannah Barnett

    Hannah Barnett
    Head of Digital Trading
    Mail Metro

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    If you would like to find out more about membership benefits or have any other enquiries please get in touch today

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