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Commercial

Introduction

The AOP Commercial Group operates to share views, update members with new relevant business information, represent AOP members on key issues within agencies, facilitate networking and provide a forum to review suppliers.

Key Themes

  • Viewability, ad fraud and brand safety
  • Programmatic development
  • Creativity in digital including native
  • Non direct digital revenue/selling data
  • Mobile and cross platform - continuing to develop commercial opportunities
  • Next major research project roll out

2024 Dates

  • 11am Wednesday 28th February: Commercial: Direct Sales
  • 2pm Monday 20th March: Commercial: Programmatic
  • 11am Thursday 27th June: Commercial: TBC
  • 2pm Monday 2nd September: Commercial: TBC
  • 11am Tuesday 19th November:  Commercial: TBC

    Related Reading

    https://www.inpublishing.co.uk/articles/winning-a-bigger-slice-of-the-advertising-pie-20619

    Chairs

    Lauren Dick

    Lauren Dick
    Executive Director, Media & Data Services
    Mail Metro Media

    Hannah Barnett

    Hannah Barnett
    Head of Digital Trading
    Mail Metro

    Join us now!

    If you would like to find out more about membership benefits or have any other enquiries please get in touch today

    Learn how to join