We should be more optimistic than ever about the future of publishing

Our MD, Richard Reeves, outlines just why we should be positive going into 2026, and how publishers can prioritise unique connections with audiences to drive a new, strengthened era for publishers.

AOP News

Ten underutilised strategies to deliver enhanced user personalisation

When we talk about personalisation, it’s easy to jump straight to content recommendations. But with the rapid jumps in publishing tech, there’s so much untapped potential that goes far beyond a bespoke sidebar. We reached out to our Associates to discover what publishers should be doing in 2026 and beyond to deliver more comprehensive personalised experiences for their users.

AOP News

AOP CRUNCH: Are curated audiences the future of premium publishing?

It feels appropriate that the title for our last AOP CRUNCH of 2025 was a question. Despite curation being second only to AI in this year’s industry discourse, much of how it works, whether it works, and who benefits remains unanswered. We invited publishers, agencies, and vendors to steer us all closer to a conclusion on curation, but it is clear that the scaffolding is not quite ready to come down and reveal a consensus. Curation remains a broad approach rather than a specific technical solution, and below you will find a range of perspectives on its potential and its pitfalls.

New CAP Guidance on Less Healthy Food Advertising

The ASA has today published its final guidance for industry on the new rules around Less Healthy Foods (LHF) advertising.

Industry News

Pioneering New Data Service to Deliver Industry First With Earned Media Impact From Major News Titles

Launching today, Newsworthy will allow PR and communications professionals to buy accurate article level data from earned media coverage in influential news media brands for the very first time.

Industry News

UK Ad Spend Forecast to Reach £12bn During this Festive Period

UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a further 6.6% to almost £50bn (£49.1bn) in 2026.