AOP News
See all AOP News →The AOP’s response to Google’s Site Reputation Abuse Policy: the wrong solution to a real problem
When Google announced its Site Reputation Abuse Policy last year, the AOP’s recommendation was to pause its rollout until publishers had been consulted on its criteria and its impact on commercial revenues. At the time, the policy barred third parties from running commercial pages on publisher websites with little or no oversight, to “piggyback” off the search reputation of the primary domain.
Published: 30 Jun 2025
ReadQ1 2025 Saw Largest Increase in Digital Publisher Revenues Since Pandemic, AOP and Deloitte Reveal
The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals the largest year-on-year (YoY) revenue growth in the post-pandemic period, with total revenues increasing by 9.27% compared to Q1 2024. With the exception of display advertising and classifieds, all revenue categories showed significant growth, resulting in total Q1 2025 revenues of £166.94 million.
Published: 26 Jun 2025
ReadEight ways to make your video and audio content unforgettable
In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time. So, what should premium publishers be doing to make sure that their content stands out from the crowd? Here are eight expert tips from the AOP Associates to ensure that your video and audio content is captivating your audience.
Published: 18 Jun 2025
ReadIndustry News
See all Industry News →2025 All In Census tracks industry’s steady progress on talent and inclusion
The results of the third All In Census have been published following participation by over 14,000 practitioners from across the advertising and marketing industry, spanning agencies, media owners, tech companies and brand marketing teams. The data will inform the ongoing All In Action plan to support talent retention and recruitment.
Published: 13 May 2025
ReadCross-Industry Relationships | Industry News
Creative Rights in AI Coalition: Government Must Accept Lords Transparency Amendment To The Data Bill
Following the passing of a Lords Amendment that would give rightsholders meaningful transparency over AI training, the Government must now accept the Lords transparency amendment to the data bill.
Published: 13 May 2025
ReadThe Stationers' Company Warrants Scheme 2025
2025 marks the start of our second decade of The Stationers’ Warrant since its inception in 2014 the Warrants have become established as a mark of recognition highlighting excellence within our industries. Members of The Stationers’ Company hold the Warrant in extremely high esteem, reflecting our unique reach and expertise.
Published: 18 Mar 2025
ReadMember News
See all Member News →Broadcaster YouTube Viewing
Recent Ipsos iris data shows that there was a surge in audiences viewing broadcaster content on YouTube in May. According to UKOM's analysis, nearly one in three internet users watched BBC, ITV, Sky, or Channel 4 content on YouTube via smartphones, tablets, or computers last month.
Published: 02 Jul 2025
MoreAMI Joins Forces with Experian to Empower Independent Agencies
The Alliance of Media Independents (AMI), the UK’s largest collective of independent media agencies, is proud to announce Experian as its first official Partner. This landmark collaboration marks a significant step forward as AMI and Experian join forces to drive innovation, amplify the impact of all independent agencies, and deliver exceptional outcomes for brands across the UK.
Published: 24 Jun 2025
MoreImmediate appoints Laura Cushing as Product Director
Immediate, home to trusted brands people love, has appointed Laura Cushing as its new Product Director. Laura will lead the product development of Immediate’s portfolio of websites, digital products and fast-growing apps, including market-leading brands including Good Food, Radio Times and BBC Gardeners’ World Magazine.
Published: 10 Jun 2025
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