Cross-Industry Relationships | Industry News

Updated APL will make programmatic financial transaction audits, more routine.

Improving the ability for advertisers and publishers to carry out financial audits of their programmatic supply chains, the UK’s Cross-industry Programmatic Taskforce has released an update of the Programmatic Financial Audit Toolkit.

AOP News | Cross-Industry Relationships

Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.