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The attribution solution: Eleven ways publishers can demonstrate impact to advertisers
How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.
Published: 23 Feb 2026
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Digital publishing’s pioneers: A non-exhaustive list
As we prepare for the AOP Digital Publishing Awards (open for entry until March 12!), we’ve gathered the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation.
Published: 18 Feb 2026
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Digital Publishers Firmly Focused on Growth as Attitudes to AI Mature, AOP Survey Reveals
The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2026’ report, summarising findings from its annual survey of digital publishers and solutions providers. The report reveals a strong focus on growth for the year ahead among digital publishers, while ESG initiatives continue to be deprioritised, and attitudes to AI are maturing.
Published: 11 Feb 2026
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UK AD SPEND ROSE 11.4% TO £12.5BN IN Q3 2025
The latest Advertising Association/WARC Expenditure report has found that UK advertising spend rose by 11.4% to £12.5bn in Q3 2025.
Published: 29 Jan 2026
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New CAP Guidance on Less Healthy Food Advertising
The ASA has today published its final guidance for industry on the new rules around Less Healthy Foods (LHF) advertising.
Published: 05 Dec 2025
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Pioneering New Data Service to Deliver Industry First With Earned Media Impact From Major News Titles
Launching today, Newsworthy will allow PR and communications professionals to buy accurate article level data from earned media coverage in influential news media brands for the very first time.
Published: 18 Nov 2025
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Mail Metro Media extends Impact Fund initiative
Mail Metro Media is relaunching its £100,000 Impact Fund to support sustainable advertising on The i Paper and New Scientist throughout 2026.
Published: 19 Feb 2026
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Immediate Announces Tamar Riley as Portfolio Managing Director
Immediate, home to trusted brands that people love, have appointed Tamar Riley as Portfolio Managing Director. The newly created role will have overall strategic leadership for Immediate’s Food & Wellness, Knowledge and Entertainment portfolios, including market-leading brands Good Food, Radio Times and HistoryExtra, as well as Immediate’s Central Content Strategy function.
Published: 16 Feb 2026
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Immediate launches IX to turn 20m reach into meaningful experiential moments
Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments.
Published: 09 Feb 2026
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