AOP News | Ask the Associates

Beyond automation: Nine ways to integrate AI into product development

AI isn’t a question of ‘if’ anymore; instead, the question is how and where you use it, and what is actually delivering the most value. To understand where publishers should be targeting their efforts, we reached out to the AOP Associates to discover how they saw publishers enhancing their product development with AI tools. From inventory to data analysis to branded content partnerships, here are nine ways you can leverage AI more effectively in your product development strategy.

AOP News | Research

Digital Publisher Revenues up by 3.88% YoY in Q4 2025, AOP and Deloitte Data Reveals

AOP and Deloitte’s Digital Publishers’ Revenue Index shows fourth consecutive quarter of overall growth, with participants’ revenues increasing 3.88% year-on-year. This growth was mostly bolstered by a 24.07% YoY uplift in subscriptions revenues, but the effects are being felt unevenly: only 46% of publishers reported revenue growth, with the remaining 54% reporting declines. You can read top-line findings from the DPRI here to learn more.

Why Premium Publishers Still Matter in an AI-Driven World

What is the role of premium publishers in a fragmented, AI-driven media landscape? AOP’s MD Richard Reeves sat down with Advertising Week to explore why trust and quality environments are making a comeback, and why supporting premium content isn’t just a moral decision – it’s a smart commercial move for brands looking to drive real impact. Listen in to the conversation here to discover why premium publishers still matter in an AI-driven world.

Industry News

UK AD SPEND ROSE 11.4% TO £12.5BN IN Q3 2025

The latest Advertising Association/WARC Expenditure report has found that UK advertising spend rose by 11.4% to £12.5bn in Q3 2025.

New CAP Guidance on Less Healthy Food Advertising

The ASA has today published its final guidance for industry on the new rules around Less Healthy Foods (LHF) advertising.

Industry News

Pioneering New Data Service to Deliver Industry First With Earned Media Impact From Major News Titles

Launching today, Newsworthy will allow PR and communications professionals to buy accurate article level data from earned media coverage in influential news media brands for the very first time.