Our CRUNCH series continues to be supported by our TAB partner Google

Direct relationships with the buy-side aren’t just about reducing reliance on big tech within the industry; they are about creating a more sustainable and engaging digital publishing ecosystem.

Premium digital publishers have an unparalleled insight into their audiences. By turning to branded content, you can combine these deep audience insights with the specialist expertise of advertisers to create content that meets the needs of publishers, advertisers, and your audience. Join us at AOP CRUNCH this March 6^th to discover how you can blend commercial and editorial priorities to create branded content that drives revenue and audience growth and supports advertisers in achieving their objectives.

Here are just a few of the topics that we’ll be exploring:

• Integrating branded content into your editorial strategy to drive growth across your publishing brand
• Building long-term and high-value relationships with advertisers
• Educating advertisers on the opportunities provided by branded content within premium publishing environments
• Delivering impactful branded content campaigns across multiple touchpoints and content formats

REGISTER HERE

CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.

How Can Publishers Remove Barriers to Scale Branded Content as a Sustainable Revenue Stream
Time: 12.30PM-2PM [Including lunch]

During this round table a small group of publishers will dive into an insightful exploration of how to unlock the true potential of branded content. Led by Tom Gunter, Co-Founder & Head of New Markets, Avid Collective, and Richard Reeves, managing director of the AOP, you will delve into exploring how publishers can remove barriers to scale branded content as a sustainable revenue stream, including discussion points such as how your organisation thinks about branded content; what you see are the key barriers in scaling branded content to help unlock growth, and consideration of what strategies can be used to scale up branded content without overextending resources.

Please email Rachel if you are interested in attending.

CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

• Collaboration to progress key industry issues
• Inspiration and learning
• Networking