Our CRUNCH series continues to be supported by our TAB partner Google

What is the secret to looking beyond demographic data and tick-box editorial to provide content that truly connects with the breadth of your audience? Join us at AOP CRUNCH to discover how to deliver storytelling that better meets the needs of both your audiences and advertisers. You’ll be able to hear best practice and real-world expertise from leading digital publishers as we explore how to strengthen publisher environments to engage new and more diverse audiences.

Here’s a quick sneak peek at the topics we’ll be covering…

• The ethical – and business – imperative of inclusive and authentic storytelling
• Empowering your team to identify and respond to new audience building opportunities
• Strengthening your editorial, product, and audience development strategies to ensure a comprehensive offer for all
• Practical strategies to develop deeper understandings of your audience and how you can build engagement with communities through year-round content
• How positive representation builds audience engagement and trust in your brands
• Surfacing your content to a broad range of audiences in accessible, friendly way

CRUNCH events are complimentary for all AOP members. Tickets may be available to non-members at a cost of £395 + VAT depending on availability. Places are limited and it is recommended you confirm your place as soon as possible.

REGISTER HERE

CRUNCH is a series of four events where publisher members can come together with their contemporaries and the industry for

• Collaboration to progress key industry issues
• Inspiration and learning
• Networking