Equativ
Equativ has supported Publisher monetisation since 2001. Starting as a Publisher side Ad server, before developing an SPP and more recently a Curation platform.
The areas of interest to AOP members are:
- Unified Monetisation across programmatic & direct channels
- Advanced Yield Management, tools & analytics.
- Curation and Audience Extension
- Innovative ad formats to capture premium demand.
58, Gt Marlborough Street, London, W1F 7JY