illuma Technology

illuma was founded in 2014 by publishing experts and computer scientists from Imperial College, UCL and Cambridge University.

illuma works with publishers to build better classification accuracy using our innovative AI platform, a transformative tool that standardises, streamlines and scales content categorisation. Key to this is our AI based technology that enables publishers to create unique taxonomies that better reflect their content, as well as constantly improve categorisation accuracy using publisher inputs.

illuma’s Smart Deals™ also works across both direct and programmatic campaigns to drive incremental and intelligent reach within publisher supply, all without using cookies. Our proprietary contextual recommendation engine works within the publisher’s stack to identify and activate campaigns within a publisher’s portfolio, monetizing more inventory and increasing yields.