LiveRamp
LiveRamp makes it safe and easy for businesses to use data effectively. We connect publishers and advertisers and enable them to create meaningful experiences for their customers. Publishers can leverage LiveRamp’s people-based identity solutions to build a sustainable business model, all while preserving privacy and upholding consumer choice.
Measurement & analytics Programmatic Privacy complianceFirst floor, Imperial House , 8 Kean Street, London, WC2B 4AS
info@liveramp.co.uk
Contacts
Jules McGinlay
Head of Marketing UK
jules.mcginlay@liveramp.com
Nora Schwab
Director Publisher Development UK
nora.schwab@liveramp.com
Resources
People Based Marketing: The Missed Opportunity for Publishers
Over the last few years, brands have increasingly turned to people-based marketing strategies to power their campaigns, however many publishers have lagged behind, acting much slower to tap into their first party data sets. As we enter the cookieless future, this roundtable focused on how publishers can maximise their authenticated data, the importance of creating closer relationships with advertising partners, and why it’s vital that a value exchange is communicated directly to consumers. Here are the highlights from LiveRamp’s discussion on People Based Marketing: The Missed Opportunity for Publishers.
Published: 21 Oct 2021
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Marketing in the first-party future: publishers, brands and authenticated data
In 2021, the digital advertising industry is experiencing more change than at any point in its history. Increased restrictions on the use of consumers’ personal data, combined with the withdrawal of many of the third-party cookies and mobile IDs used to track and target online audiences, are forcing brands and publishers
Published: 07 Oct 2021
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Building the Future of Publishing: The Fightback
For publishers, only an existential global pandemic and economic crisis could have made business any more challenging. And that’s exactly what happened.
Published: 07 Oct 2021
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Addressability in a Cookieless World
Reestablishing trust in the ecosystem
Published: 07 Oct 2021
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