How to Win the Post-Third-Party Future

Published: 08 Oct 2021

A generation after the dawn of the Information Revolution, the original cookie — in its time a useful tool to help identify users and allow them to pick back up where they left off in research, shopping or consuming content — has been deemed untenable. The problem has less to do with the technology and more to do with what marketers may do with the collected information. With very real threats on privacy like identity theft, location tracking and malware, it’s time for a bold step forward.