The supply chain of the future

Published: 19 Sept 2023

The next evolution of ad tech is upon us, and as a pioneer and technology innovator PubMatic is at the forefront of helping publishers, advertisers, and data owners navigate the programmatic ecosystem. In this new report, ‘The Supply Chain of the Future,’ we outline the current and future state of digital advertising and provide practical insight to guide marketers and content creators to better business outcomes, whatever economic, regulatory, or privacy changes may come.