Ana Klafke

Associate Director
Ipsos

Ana Klafke is an Associate Director at Ipsos, where she plays a key role in the Ipsos iris project, the UKOM endorsed solution for online audience measurement. Ana's expertise in media strategy and syndicated research has enabled media owners to maximise the value of Ipsos iris data, leading to optimised digital strategies and positive outcomes across different sectors. She leads the QA process within the commercial team and works closely with the product team to understand client priorities, shaping the development roadmap. A strong advocate for Gen AI integration, Ana is actively involved in initiatives that ensure the responsible and efficient use of AI within Ipsos' audience measurement services.