Jerry Dakin

EMEA Senior Media Director
GSK

Jerry leads media across GSK’s EMEA region, helping drive the continued digital transformation of the world’s largest consumer health businesses. He has a background in media partnerships and digital strategy, having led both globally for Diageo and Mondelez and also agency side at Carat. Jerry has championed improvements in the media supply chain, and as an active member of the WFA Media Board was instrumental in defining their new Global Media Charter and launching GARM. He believes passionately in the importance of diverse representation and is a director of the voluntary organisation Outvertising and the Conscious Advertising Network.