Joanna Burton

Chief Strategy Officer
ID5

Joanna sets the strategy for ID5, the independent identity infrastructure for digital advertising. ID5's technology enables publishers to increase programmatic revenues and improve user experience with privacy by design, and allows ad tech platforms to operate more efficiently and to maximise the value of data and inventory.

She joined from SpotX, which was part of RTL Group, which works with publishers and broadcasters across Europe to monetise their premium video content across desktop, mobile and connected TV. SpotX is now combined with Rubicon Project and Telaris to create Magnite.

Over the past 30 years, Joanna has worked for a range of advertising companies from Microsoft and AOL to AppNexus, Draft FCB, EW Scripps, Omniture and Rubicon Project.