Sam McDonald

Digital Marketing Manager
The Open University

Sam is an accomplished digital marketeer with over 10 years’ experience executing, managing and developing complex digital strategies primarily across PPC, Paid Social and Programmatic. His current role as Digital Marketing Manager at The Open University encompasses these strategies alongside measurement/attribution, analytics, optimisation, annual planning, creative development and adtech. Sam is also co-chair of the Programmatic and Performance steering group at ISBA.