Glossary
Environment | Definition |
| Net Zero | The SBTi Net-Zero Standard defines a net-zero target as:
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| Carbon Footprint | The total amount of greenhouse gases emitted directly or indirectly by activities in the advertising industry. |
| Sustainable Advertising | Creating and promoting adverts that encourage environmentally friendly behaviours and sustainable consumption. |
| Greenwashing | Misleading claims about the environmental benefits of a product, service, or company's practices. |
| Life Cycle Assessment | Analysis of the environmental impacts associated with all stages of a product's life, from production to disposal. |
| Renewable Energy Usage | Utilising energy from renewable sources like wind, solar, and hydro in the production and dissemination of advertisements. |
| Renewable Energy Usage | Utilising energy from renewable sources like wind, solar, and hydro in the production and dissemination of advertisements. |
| Eco-friendly Materials | Using materials in advertising (e.g., paper, digital displays) that have minimal environmental impact. |
| Waste Reduction | Strategies to minimise waste generated by advertising activities, such as reducing print runs or recycling materials. |
| Carbon Neutrality | Achieving a balance between the carbon emitted and removed from the atmosphere in advertising operations. |
| Environmental Impact Reporting | Documenting and disclosing the environmental impacts of advertising campaigns and practices. |
Social | Definition |
| Diversity and Inclusion | Ensuring representation and fair treatment of all genders, races, ethnicities, ages, and abilities in advertising content and within the industry. |
| Ethical Marketing | Promoting products and services in a manner that is honest, fair, and respectful of consumer rights. |
| Community Engagement | Involving and considering the interests of local communities in the planning and execution of advertising campaigns. |
| Consumer Privacy | Protecting the personal data and privacy of individuals targeted by advertising campaigns. |
| Fair Labour Practices | Ensuring fair wages, reasonable working hours, and safe working conditions for employees in the advertising industry. |
| Accessibility | Creating advertising content that is accessible to people with disabilities. |
| Gender Equality | Promoting equal representation and treatment of all genders in advertising content and industry practices. |
| Social Impact Measurement | Assessing the social effects of advertising campaigns on communities and society at large. |
| Health and Well-being | Creating adverts that promote and do not harm the health and well-being of the audience. |
Governance | Definition |
| Corporate Governance | The system of rules, practices, and processes by which advertising companies are directed and controlled. |
| Transparency | Openness in communication and reporting about advertising practices, finances, and impacts. |
| Anti-corruption Policies | Measures to prevent corruption and bribery within the advertising industry. |
| Ethical Standards | Adherence to a set of ethical principles and guidelines in advertising practices. |
| Compliance | Ensuring that advertising activities comply with legal, regulatory, and industry standards. |
| Stakeholder Engagement | Involving and addressing the concerns of all parties with an interest in advertising activities, including consumers, employees, and investors. |
| Risk Management | Identifying, assessing, and mitigating risks related to advertising practices. |
| Corporate Social Responsibility (CSR) | The commitment of advertising companies to act ethically and contribute to economic development while improving the quality of life for the workforce and their families, as well as the local community and society at large. |
| Accountability | Taking responsibility for the impacts of advertising activities and being answerable to stakeholders. |