Adelicious partners with Immediate

Published: 27 Jan 2025

27 January 2025 - London, UK: Immediate, home to trusted brands that people love including Radio Times and Good Food, has partnered with Adelicious, in a deal that brings its full podcast portfolio and any new future shows to the network.

Immediate is the UK’s leading UK publisher podcast producer. Its portfolio, available on all major podcast platforms, includes: the HistoryExtra Podcast, the UK’s biggest history podcast which recently celebrated 270+ million all-time downloads, The Radio Times Podcast, BBC Gardeners’ World Magazine Podcast, and The Good Food Podcast. In 2024, Immediate produced 600 podcast episodes across 16 ongoing series, achieving 3.5 million downloads per month.

Adelicious aims to build on this exceptional podcast portfolio by identifying new commercial opportunities for the brands and collaborating on audience growth strategies, enabling them to both grow existing shows and further expand their portfolio. Immediate’s podcast portfolio is also available in the Spotify Audience Network.

The Immediate podcast portfolio showcases expert voices, high-profile guests, and renowned personalities, catering to a wide audience of diverse taste.

The hugely popular HistoryExtra Podcast features interviews with notable historians on topics spanning from ancient history through to historical conspiracies and events shaping our modern world. Episodes feature historical perspectives on everything from Tudor monarchs, the D-Day landings, to the 5,000-year history of tattoos.

Whilst The Radio Times Podcast attracts leading names for interviews from the world of entertainment, with previous guests including Matt Damon, Helen Fielding, KSI, Louis Theroux, and Stephen Fry.

Other highlights include Alan Titchmarsh, Monty Don, and Adam Frost on the BBC Gardeners’ World Magazine Podcast and celebrity chef Tom Kerridge as a regular host of the Good Food Podcast.

Andrew Goldsmith, CEO of Adelicious, said: "Immediate’s podcast portfolio is an extraordinary addition to our network, bringing millions of listens and an incredible diversity of shows. From history to entertainment and expert-led lifestyle content, this partnership ensures there’s truly something for everyone. We will now be working together to continue to support existing shows, alongside creating even more opportunities for listeners and advertisers alike."

Immediate is home to some of the UK’s most loved consumer brands, including Radio Times, Good Food, Nutracheck, HistoryExtra, and BBC Gardeners’ World Magazine, which collectively reach a UK audience of 21 million users every month across their media channels.”

Cath Waller, Immediate’s Managing Director of Advertising, says: "We’re delighted to be partnering with Adelicious. Their commercial expertise in podcasting and experience within our sectors, alongside a clear understanding of the value of our premium editorial brands, make them an excellent fit. We’re confident that

this partnership will help us achieve our podcasting ambitions, connecting our trusted content with many more listeners and brands, whilst continuing to bring joy to our audiences." For more information, visit https://www.adelicious.fm.

ENDS

About Adelicious

Adelicious, founded in 2020 by podcasters for podcasters, is the UK’s leading independent podcast hosting platform and the winner of Campaign’s Audio Advertising Awards Sales Team of the Year 2024. Our founders recognised the need for honesty, integrity, and fairness in the podcast advertising landscape. Their vision led to Adelicious, a platform built around quality inventory, excellent customer service, a podcaster-first mentality, and innovation. Today, as an invite-only network, we're the trusted choice for some of the world's leading podcasts, with a three-fold growth in listeners year on year. At Adelicious, we believe in a personalised, results-driven approach that ensures both podcasters and advertisers benefit from our hands-on expertise. To find out more visit https://www.adelicious.fm/

About Immediate

Immediate is the home to trusted brands people love, with more than 700 people based in London, Bristol, Nottingham and Manchester. We own and operate some of the best-loved brands in the UK and are the market leader in the majority of sectors we operate in, including food, gardening and children’s publishing. Our brands include Radio Times, Good Food, BBC History Magazine, BBC Gardeners’ World Magazine, olive, Girl Talk, and MadeForMums. We also publish children’s titles for LEGO and Pokémon, CBeebies portfolio under license from BBC Studios and BBC Top Gear on behalf of BBC Studios. We engage over 75 million people globally each month, with world-class content across print, digital, video, podcasts and live events. With more than 1.3 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers. https://www.immediate.co.uk/