BBC Gardeners’ World Magazine’s May Issue becomes highest revenue generating monthly in the UK in 15 years

Published: 27 Jul 2023

BBC Gardeners’ World Magazine has achieved a major milestone with its May 2023 issue, which has become the highest revenue generating monthly in the UK in 15 years. The issue's success is testament to its engaging editorial content and the inclusion of the annual 2-for-1 Gardens Entry Card and Guide.

The May issue of BBC Gardeners’ World magazine sold 164,576 copies on the newsstand, generating £1.4m in Retail Sales Value (RSV), an increase of 6.3% YoY. The magazine's success was supported by an extensive trade marketing and promotional campaign, as well as a PR campaign that generated national television and print coverage.

One of the standout features of the May issue is the reusable 2-for-1 gardens entry card and guide, which offers readers 2-for-1 entry to 416 gardens nationwide.

Catriona Bolger, Managing Director of BBC Gardeners’ World Magazine adds: "We were thrilled to see such a positive response from gardeners and garden visitors alike to our May 2023 issue. Once again, the appeal of the 2-for-1 Gardens scheme has been confirmed with readers recognising the great savings the card delivers at many of the country’s most beautiful gardens.”

BBC Gardeners’ World has been a trusted source of gardening advice and inspiration for over 30 years, and its success reflects the dedication and hard work of its team. The magazine has continued to evolve and adapt to the changing needs of its readers, and this achievement is a testament to its ongoing success. For more information about BBC Gardeners’ World and its latest issue, please visit the magazine’s website at www.gardenersworld.com.

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For more information please contact Toby.hicks@immediate.co.uk 0780-362-8050

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We own and operate some of the best-loved brands in the UK. And we only focus on special interest markets, engaging over 75 million people globally each month, with world-class content, innovative new products and services and live events.

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Immediate operates over 70 consumer brands and sells over 51 million magazines each year. With over 1.3 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.

Our brands include Radio Times, BBC Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Disney.

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In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 350,000 premium subscribers, one of the biggest digital subscription apps in the UK. In January 2022, Immediate was named the UK’s 4^th best place to work in the Glassdoor Employees’ Choice Awards 2022 and was the highest ranked media company in the list confirming its position as the leading employer in the sector.