Immediate Announces Lily Barclay as First Content Director of Good Food, the UK's Number One Food Brand

Published: 28 Jun 2024

Immediate, home to trusted brands that people love, has today (Thursday 27 June) announced Lily Barclay as Content Director of Good Food.

Good Food is the UK’s number one food media brand, comprising Good Food magazine, the website goodfood.com which had over a billion page views last year, the Good Food paid for app, Good Food live shows, the largest food event in the country, as well as millions of followers across social media platforms, and the Good Food podcasts.

Barclay, formerly the Group Digital Editor of bbcgoodfood.com and olivemagazine.com started her media career at the BBC and has over 15 years' experience working on media brands. She is a former winner of both the PPA and the BSME Editor of the Year (2022) and is currently on the judging panel for the recent PPA Awards 2024.

Lily Barclay says: “I'm hugely excited to start the role of Content Director at what is a pivotal time for Good Food and olive magazine, these are trusted brands that have seen meteoric growth, and today inspire an audience of millions to cook and eat better every day. Content and storytelling are at the heart of all powerful brands, and I am lucky to work alongside an exceptionally talented team that constantly innovate to deliver original and best-in-class

content to our loyal audiences across an array of growing platforms. I can’t wait to see what we can achieve together in the future.”

Lily will work closely with Immediate’s Food and Wellness Group MD, Jessica Norell Neeson, to grow and develop Good Food, alongside the brands that comprise Immediate’s Food and Wellness Group: Good Food, its sister brand olive, and nutrition tracker app Nutracheck.

Jessica Norell Neeson, Immediate’s Food and Wellness Group MD, says: “Lily has been one of the driving forces behind Good Food’s evolution to a digitally led multi-platform content provider while keeping the brand’s core values of quality, trust and integrity front and foremost. Lily has an unparalled in-depth understanding of our Good Food audience, the platforms they engage with, and how to leverage data to focus on a stronger customer experience and foster greater engagement. I am looking forward to working closely with her in her new role.”

In other moves at Good Food, Keith Kendrick has been appointed Editor of Good Food magazine and will take up his new role in July and Janine Ratcliffe takes on the role of Editor of olive magazine from September.

Ends

For further information:

Natasha Lee, Senior PR Manager, Immediate natasha.lee@immediate.co.uk
(m) 07825 866546

Notes to Editors

1. Immediate is the UK’s leading food media publisher and the number one for subscriptions with 1.4m subscribers across digital and print.

About Immediate

Immediate, home to trusted brands that people love, own and operate to some of the biggest and well-known consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine.

Our trusted, quality content reaches 40million people globally a month across digital, print, video, podcasts, apps, live events, tools and services.

We are a purpose-driven business, to bring our audiences joy by helping everyone do what they love, creating content and experiences to inspire our audience’s passions in food, wellness, gardening, history entertainment, and beyond.

With over 1.4 million active subscribers across print and digital, we are the UK’s leading publisher by subscriptions. Immediate is the market leader in many of the sectors we operate in, including food, gardening and children’s publishing.

Our brands include Radio Times, Good Food, olive, BBC History magazine, BBC Gardeners’ World magazine, Girl Talk, and MadeForMums. We publish BBC Top Gear on behalf of BBC Studios and children’s titles for LEGO and Pokémon.

Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, Move It, The Festival of Quilts and the Hampton Court Food Festival.

In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 400,000 premium subscribers, one of the biggest digital subscription apps in the UK.

With offices in London, Bristol and Nottingham, Immediate won the 2023 AOP (Association of Online Publishers Employer Excellence Award and named Employer of the Year at the PPA (Professional Publishers Association) Awards 2023.

Immediate is part of Burda International, the global arm of Hubert Burda Media.