Immediate Media Co Appoint Christina Hawley as Chief Commerical Officer
Published: 07 Aug 2023
Immediate Media Co, owner and publisher some of the UK’s biggest multi-platform media brands, including Radio Times and BBC Good Food, has appointed Christina Hawley to the newly created role of Chief Commercial Officer.
Christina will have overall responsibility of driving new and existing revenue opportunities across Immediate’s Advertising and Subscriptions functions, alongside Immediate Live, its live events business, as well as ecommerce, affiliates, audience development, marketing and strategic partnerships activities.
Christina is an experienced senior cross-functional strategic commercial leader, previously working across retail, e-commerce and consumer goods. Before joining Immediate, Christina was CCO of Ocado, with responsibility for buying, commercial strategy, monetisation and data.
Prior to this, Christina was Associate Partner in the Digital Practice at McKinsey, building and delivering digital and product strategies. Her other roles include Head of Strategy at Marks & Spencer and Managing Director of Pan-African technology and digital-marketplace company, Jumia, with responsibility for commercial and logistics teams across six countries.
Christina Hawley, says: “I’m delighted to be joining Immediate with their award-winning commercial and subscriptions teams, enviable portfolio of live events and market-leading brands. Immediate has developed a great reputation, and I can’t wait to start working with the teams to help on build on their success.”
Sean Cornwell, Immediate CEO, adds: “I’m delighted to welcome Christina to Immediate, she brings a wealth of knowledge and expertise in this important new role. Her proven track record in developing new revenue opportunities will be key in our continued success as we look to further to diversify our revenue and transform the business.”
Christina takes up her new role on 29 August.
For more information, please contact: toby.hicks@immediate.co.uk / 0780 3628050
About Immediate Media Co:
Immediate Media Co is the special interest content and platform company, home to over 700 people based in London, Bristol, Nottingham and Manchester.
We own and operate some of the best-loved brands in the UK and are the market leader in the majority of sectors we operate in, including food, gardening and children’s publishing. Our brands include Radio Times, BBC Good Food, BBC History magazine, BBC Gardeners’ World magazine olive, Girl Talk, and MadeForMums. We also publish children’s titles for LEGO and Disney, CBeebies portfolio under licence from BBC Studios and BBC Top Gear on behalf of BBC Studios.
We engage over 75 million people globally each month, with world-class content across print, digital, video, podcasts and live events. With over 1.3 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers.
We are a purpose-driven business, to create more happiness and fulfilment each day by helping everyone do what they love, creating content and experiences to inspire our audience’s passions in cooking, gardening, entertainment, and beyond.
We have a people-centric culture, with clear values and behaviours, focused on creating a caring, inclusive, collaborative environment, in which our people feel supported and developed. In January 2022, Immediate was named the UK’s 4th best place to work in the Glassdoor Employees’ Choice Awards 2022, Immediate received the Employer Excellence Award at the 2023 AOP Awards and was named Employer of the Year at the 2023 PPA Awards.
Immediate Live, our live events business, is the UK’s leading organiser of unmissable consumer events. We create premium events and experiences that connect and inspire our audiences, including BBC Gardeners’ World Live, the Good Food Show, London Art Fair, The Cycle Show, Move It, The Festival of Quilts and the Hampton Court Food Festival.
In November 2022, Immediate acquired Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform and with 400,000 premium subscribers, one of the biggest digital subscription apps in the UK.
Immediate is part of Burda International, the global arm of Hubert Burda Media.
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