Mindful Chef and BBC Good Food announce exciting partnership to help balance busy lifestyles with healthy, flavour-filled meals

Published: 06 Sept 2023

Mindful Chef, the UK's number one rated recipe box, and BBC Good Food, the UK’s number one food media brand, today (Wednesday 6 September) announced a new partnership aimed at helping people cook and enjoy healthy meals at home.

The partnership between Mindful Chef and BBC Good Food, owned by Immediate Media, comes at a time when more people are looking for ways to balance their busy lifestyles with healthier eating habits. Mindful Chef's focus on providing sustainably sourced ingredients and easy-to-follow recipes, combined with BBC Good Food's cooking expertise and thorough recipe testing, means the collaboration can offer a seamless and enjoyable cooking journey for all people with all levels of cooking knowledge and skill.

The partnership allows subscribers to the Mindful Chef meal kits access to exclusive recipes curated by BBC Good Food's team of experienced recipe developers. These recipes showcase a diverse range of international flavours, seasonal ingredients, and creative cooking techniques.

Giles Humphries, Co-founder at Mindful Chef, says: "We are incredibly excited about this groundbreaking partnership. Our mission has always been to inspire people to cook delicious nutritious meals and make healthy eating easy. The partnership will enable us to further grow our 30 million meals already delivered across the UK and reach an even wider audience to empower more people to eat in a more healthy and sustainable way."

Dany Dantas, Strategic Partnerships Director at Immediate Media, says: "We are delighted to partner with Mindful Chef in this exciting venture. BBC Good Food, the UK’s most popular food media brand, has been inspiring and helping everyone to cook and eat well every day for over 35 years. The partnership aims to provide the best ingredients and recipes to create easy, restaurant-quality, healthy dishes at home."

This partnership is a new approach to meal kit delivery and home cooking, combining the convenience of pre-portioned ingredients with the expertise of the BBC Good Food team of professional recipe developers.

More information, including subscription details and upcoming recipes, can be found on bbcgoodfood.com.

For further information:

Natasha Lee, Senior PR Manager, Immediate Media
natasha.lee@immediate.co.uk

About Mindful Chef:

Mindful Chef is a leading provider of healthy meal kits that prioritise ethically sourced ingredients, balanced nutrition, and delicious flavours. With a focus on simplicity and convenience, Mindful Chef empowers individuals to cook wholesome meals at home, promoting overall well-being.

About BBC Good Food:

BBC Good Food has been the home cooks’ choice for over 35 years. It’s the UK’s most popular food media brand with bbcgoodfood.com reaching over 50 million users. BBC Good Food is proud owner of the UK’s market-leading food magazine and digital edition; the UK’s number one food website; the BBC Good Food app; BBC Good Food Show – and twice-weekly podcast.

Every recipe published by BBC Good Food is thoroughly tested by the recipe development team. The brand offers more than just trusted recipe content; BBC Good Food is the go-to destination for everything to do with food including health, meal planning, smart budgeting, family, drinks and reviews. Whether you’re looking for, how-to cooking advice, kitchen gadget reviews, budget meal plans and shopping lists, trends and travel inspiration or simply what to cook for dinner tonight, we’re here to help.

About Immediate Media Co:   

Immediate Media Co is the special interest content and platform company, home to over 700 people based in London, Bristol, Nottingham and Manchester.   

We own and operate some of the best-loved brands in the UK and are the market leader in the majority of sectors we operate in, including food, gardening and children’s publishing.  Our brands include Radio Times, BBC Good Food, BBC History magazine, BBC Gardeners’ World magazine olive, Girl Talk, and MadeForMums. We also publish children’s titles for LEGO and Disney, CBeebies portfolio under licence from BBC Studios and BBC Top Gear on behalf of BBC Studios. 

We engage over 75 million people globally each month, with world-class content across print, digital, video, podcasts and live events.  With over 1.3 million active subscribers across print and digital, we are the UK’s leading publisher by subscribers. 

We are a purpose-driven business, to create more happiness and fulfilment ​each day by helping everyone ​do what they love, creating content and experiences to inspire our audience’s passions in cooking, gardening, entertainment, and beyond.