The publisher’s guide to Demand Path Optimisation

Published: 24 Jul 2024

We’re delighted to announce that we’re partnering with Content Ignite to explore one of the biggest opportunities that many digital publishers are letting slip through their fingers: demand path optimisation. In the light of Google’s announcement that they’re repealing their cookie deprecation plans, it’s more important than ever that publishers ensure they have the tools needed to navigate the future of the digital publishing industry.

The concept of supply path optimisation has dominated the industry for years – but it’s time to flip the narrative. Join us online for this free webinar on Tuesday 10th September at 11am BST to discover what DPO means for the industry and why it matters for your organisation.

James Hanslip, CEO and Co-Founder at Content Ignite, will unpack case studies of leading digital publishers who are prioritising demand path optimisation in their own strategies. Make sure you join the discussion to discover:

• What are the benefits of demand path optimisation for your brand – and how can you overcome any challenges you might encounter?
• What are the essential ingredients for delivering a successful demand path optimisation strategy?
• How can you upskill your existing team to support this new approach?

Register today to put your biggest questions to our line-up of speakers and to take away the actionable ideas and insights you need to develop your own strategy.

REGISTER HERE