UKOM and Ipsos triumph in Malaga at MRG Awards 2023

Published: 29 Nov 2023

The UKOM and Ipsos iris teams won Best Industry Body Research at the Media Research Group Awards on November 24 and celebrated a Highly Commended in Best Research Innovation. This marks the first time the UK standard for online audience measurement has been singled out for awards recognition.

UKOM-endorsed Ipsos iris was selected by peers for the single source nature of the 10,000 people panel across 25,000 PC, tablet and smartphone devices and for being the only implementation of synthetic theory in the UK with a synthetic panel of c.1 million. Ipsos iris reports on over 500 audience segments and delivers monthly and daily data.

Built around a trusted, transparent and future ready strategy, every major publisher in the UK as well as BBC, Sky, ITV, Ofcom, the Competition and Markets Authority and most agency groups now subscribe to Ipsos iris.

Ian Dowds, CEO at UKOM said: “Winning Best Industry Body Research and a Highly Commended in Best Research Innovation is a fantastic achievement and an indication that our strategy with Ipsos is working, as we continue to deliver the UK standard for online audience measurement. It’s great to see that our successes are being noticed by the market, recognising our progress in the last few years. I am extremely grateful to the hard-working team at Ipsos and to our stakeholders. All have contributed to this award win and are a key part of what comes next.”

James Torr, Head of Commercial at Ipsos iris, said: “This is great win and reflects the work done by the Ipsos iris team over the last three years to deliver the UKOM endorsement. We are grateful to have been acknowledged by our peers in quality media research, and proud to uphold the high standards set by the UK industry. Here's to continued excellence in audience measurement and insights.”

The MRG Awards every two years celebrate excellence and innovation within the media research industry and recognise the best work conducted by agencies, research companies, media owners, media industry trade bodies and clients over the previous 24 months.

Full list of winners:

Best Conference Paper, sponsored by Savanta
Winner: Simon Frazier IPA

Best Research Team - Media Agency, sponsored by Kantar Media
Winner: PHD Media UK
Highly Commended: Wavemaker

Best Research Team - Media Owner, sponsored by TRP
Winner: Mail Metro Media
Highly Commended: Channel 4

Best Research Team - Research Supplier, sponsored byPanelbase
Winner: MTM

Best Research Initiative, sponsored by UKOM
Winner: MTM & Google for Mirrors and Windows

The Nick Blake Award for Rising Star, sponsored by Channel 4 & Ipsos
Winner: Sammie Eales, Mail Metro Media
Highly Commended: Katya Des-Etages at Channel 4, and Rob McLaren at the7stars

Best Trade/Industry Body Research sponsored by Colourtext
Winner: Ipsos iris for UKOM
Highly Commended: Thinkbox, Channel 4, ITV, Sky, PwC, Gain Theory, Essence Mediacom, Wavemaker, Mindshare, and Acacia Avenue for BVOD Almighty

Best Innovation, sponsored by Tapestry Research
Winner: JCDecaux – Maximising Mall Measurability
Highly Commended: Ipsos iris for UKOM

The James Smythe Award for Best Realisation of Research
Winner: Adwanted UK & Colourtext

Best Collaboration, sponsored by dynata
Winner: Thinkbox, Channel 4, ITV, Sky for CFlight

Best Tech Innovation in Research, sponsored by OnDevice
Winner: Differentology and the7stars for Researching the Robot

Excellence in Media Effectiveness, sponsored by Savanta
Winner: ITV & Colourtext for Sponsorship 3D