Association of Online Publishers

Anonymised

About Anonymised

Anonymised is the first ID-less audience solution enabling publishers and advertisers to target and measure relevant audiences without exposing personal data.

Publishers are losing revenues today due to 60% of audiences being ID-less and ineffectively monetised. Anonymised makes unaddressable audiences targetable and measurable again.

Anonymised empowers publishers to monetise audiences with higher CPMs across all browsers and devices. Leveraging cross-domain interests, intent data and unparalleled audience insights, Anonymised turbocharge both direct sales and open market revenues without using IDs and leaking publisher data to third parties.

We are building the first ID-less advertising ecosystem for premium publishers and the future of digital advertising in the open web.

For more information about Anonymised visit: anonymised.io or follow us on LinkedIn.

Read more here:
https://www.anonymised.io/blog-posts/id-less-inventory-is-not-value-less
https://uk.themedialeader.com/the-queen-sacrifice-is-google-bringing-us-closer-to-the-demise-of-third-party-cookies/

Data management platform Measurement & analytics Privacy compliance

7 Bell Yard, London, WC2A 2JR

https://anonymised.io

Contacts

Mattia Fosci
CEO
mattia.fosci@anonymised.io

Pete Emms
Head of Publisher Revenues
pete.emms@anonymised.io

Resources

Cookie Adobe Stock Resized

Cookieless browsers improve ad performance, trial finds

Cookieless browsers saw improved ad performance compared with browsers with cookies, new research has found.

Published: 13 Jun 2024

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For Article

Dentsu X for a premium fashion brand

Dentsu X is global agency network that delivers long-term growth to its clients through fully integrated solutions and best-in-class media, data, technology and content capability. Dentsu X works across the world with global clients and is always on the lookout for innovative technology to help his clients get a better return on investment from their digital advertising campaigns.

Published: 19 Sept 2023

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ID Wards image 2

Google’s decision to keep third-party cookies is bad news for competition

Here we are again. A year after its first U-turn, Google announced that it will again push back the sunsetting of cookies on the Chrome browser, this time to Q3 2024. The search giant is gifting the world two more years of pervasive tracking, endless cookie pop-ups and deeply inefficient advertising.

Published: 07 Oct 2022

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ID Ward image 1

Waiting for the cookie to crumble? How manufactured confusion around cookieless technology is hurting the industry

Almost three years ago the advertising industry began waking up to the fact that third-party cookies and mobile identifiers are going away. Since then, dozens of alternative ‘identity’ products were launched, hundreds of articles published, countless events organised, and a small army of self-professed experts have offered their views (like this one). And yet, we are no closer to a resolution: most cookieless technology is deeply inadequate, the market is still confused and there is a widespread sense of cookie fatigue.

Published: 07 Oct 2022

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