Association of Online Publishers

Google

Our company has packed a lot into a relatively young life. Since Google was founded in 1998, we’ve grown to serve hundreds of thousands of users and customers around the world. Google’s mission is to organise the world’s information and make it universally accessible and useful. We work with Publishers to deliver digital revenue growth and support long term digital transformation.

GNI blog post

Ad manager blog

1-13 St Giles High St, London, WC2H 8LG, United Kingdom

info@company.com

https://www.google.co.uk/

Contacts

Zakie Beg
Strategic Partner Lead, Global Partnerships
zakiebeg@google.com

Henry Eccles
Head of UK Commerce, Global Partnerships EMEA
heccles@google.com

Resources

Unlocking Revenue Potential: How Publishers Can Leverage Google’s AI Innovations

The digital publishing landscape is in constant flux, a dynamic ecosystem where capturing and retaining audience attention is paramount. Publishers face mounting pressure to not only create compelling content but also to deliver personalised experiences that resonate with individual readers. Simultaneously, the need to maximise revenue streams in a competitive environment presents a significant challenge. The key to navigating this complex terrain and achieving sustainable growth lies in harnessing the power of AI. Google offers a platform designed to enable publishers to transform their operations, deepen audience engagement, and unlock new monetization opportunities.

Published: 08 Oct 2024

Panel discussion: Preparing for the future of privacy-cirumvent, reinvent, or reimagine?

As we prepare for the future of privacy and identity, should we be aiming as an industry to circumvent current challenges, reinvent what technology we use, or reimagine the problem in its entirety? Alongside our partners at Google, we asked a panel of experts how we might re-think the programmatic industry to provide a benefit to premium publishers and what steps we should be taking next. You can catch the full presentation here to see what was discussed at the AOP Publishing Tech Talk.

Published: 11 Nov 2022

Watch

For Google article Claire Norburn Google by ADN Photography 4 1

Privacy is more important than ever

It’s clear that we need a more responsible, respectful internet. Digital advertising needs to be safer for people; successful for publishers; and stronger for businesses. But giving up on an ad-supported web entirely would be a mistake. Claire Norburn, Ads Privacy Lead, UKI, Google, explains why

Published: 07 Oct 2022
Author: Claire Norburn

A guide to common Ad Manager policy questions

Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving policy issues and navigating through the Ad Manager Policy Center

Published: 15 Jul 2022

News Equity Fund

Google has launched a ‘News Equity Fund’, a global commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Our aim is to strengthen inclusion, further empower a diverse news ecosystem, and specifically support small and medium sized publishers creating original journalism for underrepresented audiences around the world.

Published: 29 Jun 2022

Thriving in a first-party digital ecosystem

Lessons from conversations with leading European publishers and broadcasters.

Published: 14 Oct 2021
Author: Patrick Ugeux