The Trade Desk

The Trade Desk has led the market in promoting transparency, efficiency and objectivity, and continues to do so.  By partnering with the supply side to drive these pillars forward, enabling price-discovery, optimisation and insights on both sides.

As an early adopter and enforcer of ads.txt, sellers.json, they strived for transparency and supply path optimisation that benefited both advertisers and publishers, ensuring those who add value within the supply chain can succeed, and providing the most efficient and performative path to publishers’ inventory.

They continue to lead the market in areas like identity, with the development of UID2 and EUID, for the benefit of the open internet.  OpenPath facilitates direct connections to publishers, ensuring more spend goes on working media, and giving publishers the ability to maximise revenue from those impressions.

By working closely with publishers The Trade Desk can ensure that those with the best content, the best quality standards, and the most transparent and efficient approach can benefit from global demand, provided by the most innovative and forward-thinking advertisers and agencies.

To further improve the open internet, The Trade Desk is always keen to partner with leading publishers and associations to provide research, case studies and marketing input, helping to promote and support journalism and quality content production.