Experian
Our addressability and linkage solutions further enable audience engagement in a cookieless digital landscape. By intelligently connecting disparate identity data points, we enable brands, publishers and agencies to maximise their 1st party data, scale digital campaigns and measure results effectively.
Data tools Demand side platform Measurement & analytics Programmatic Supply side platformThe Sir John Peace Building, Experian Way, Nottingham, NG80 1ZZ
Contacts
Raj Virk
Marketing Manager
raj.virk@experian.com
Resources
Ask the Expert: A publisher perspective with the AOP
Welcome to our latest episode of “Ask the Expert,” where we delve into the dynamic world of online publishing with Experian’s Danny Holmes and Richard Reeves, CEO of the Association of Online Publishers (AOP).
Published: 18 Oct 2024
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How publishers can drive monetisation through audience insights and first-party data enrichment
The writing’s on the wall for third-party cookies, and publishers are left grappling with the big question: How do you maintain ad revenues while understanding who your audience is across fragmented platforms and devices? And let’s not forget the growing pressure to build new revenue streams, like subscriptions and memberships. It’s all going to hinge on data strategies.
Published: 08 Oct 2024
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Why publishers cannot rely on first-party data alone to maintain revenues
In this blog, Danny Holmes, Consulting Lead, Marketing Solutions, explains why publishers need to consider enriching their first-party data with third-party insights.
Published: 16 Sept 2024
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Free match test: Create new ways to capture value from your audience
Our advanced digital linkage solution, Consumer Sync, paired with our vast audience insight, is designed to identify, understand and expand your valuable audiences. Empowering you to grow revenue streams through advertising & wider reader revenues.
Published: 07 Aug 2024
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Google’s cookie turnaround
Sarah Robertson, Director of Product UK&I for Marketing Services at Experian shares her views on the Google cookie deprecation U-turn
Published: 30 Jul 2024
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