Ensuring audience metrics are insightful, actionable & make a measurable difference to your business

Published: 01 Nov 2022

Discover how you can leverage IPSOS Iris data on your audiences to deliver valuable insights for effective media strategy and campaign planning, as Ian Dowds, CEO at UKOM, David Higgerson, Chief Digital Publisher at Reach plc, and Scott Thompson, Associate Insight Director at Publicis Media, share their insights on this Publishing Tech Talk panel.