Lisa Menaldo

Co-Founder
The Advisory Collective

Lisa was among the first to see the arrival of the digital revolution. In the late nineties, she joined 24/7: only the fourth employee outside the US and the first to lead the UK and EMEA commercial teams. Since then, she has spent 20 years at the head of the advertising and technology curve.

Lisa’s significant experience includes acting as Managing Director at her own programmatic trading company, Bannerconnect, before and after its acquisition by GroupM on behalf of Xaxis. In addition to keeping business flowing and supporting advanced programmatic development, she was instrumental in overseeing the definition of rules for varied GroupM models, pitches, and training.

Determined to continuously push new boundaries and expand her knowledge, Lisa took the MD helm at Subline Skinz — helping to launch the company’s innovative skin-based offering internationally — and held the positions of CRO then CEO of major independent media agency, Chalk Global and Online site Boxing Social.

Now Co-founder of The Advisory Collective, Lisa remains committed to anticipating and embracing the technologies of next.