Mads Holmen

VP, Product Marketing
EX.CO

Mads Holmen - VP Product Marketing EX.CO
Mads was the co-founder and CEO of Bibblio, a personalization engine, acquired by EX.CO in March 2022. He now heads up product marketing at EX.CO, helping to shape the company's product roadmap and build best practice with publishers looking to optimise their page real estate for both revenue generation and user loyalty.

Prior to EX.CO and Bibblio, Mads was an early member of the goviral team that sold to AOL for 96,7m USD in 2011. After the acquisition he worked as Planning Director for Europe at AOL. He is a frequent speaker and writer on topics such as AI for publishing, digital media, advertising and online video.