Ms

Digital Media Accleration
BT Group

Alison Thorburn, Digital Media Acceleration, BT Group.

Alison leads the Digital Media Acceleration team, which focuses on the media tech channels, audience & creative capability, including tracking, targeting & optimisation. Essentially all things data and the capability it represents.

Has been a co-chair of the programmatic and performance group at ISBA for the last three years and an advertising partner for the Supply Path Optimisation initiative. A recognised industry leader for advertisers with the Media Leaders nomination 2022.