Getting the most from UKOM & Ipsos Iris industry audience data
With trust, transparency and standards high on the list of industry priorities, Ian Dowds from UKOM and Tasneem Ali from Ipsos explore with two leading UK publishers the depth of insight available from, and the extra value that can be driven for them by, a comprehensive approach to tagging in Ipsos iris, the new UKOM endorsed industry standard for UK online audience measurement.
Amanda Wigginton
Data & Insight Consultant
Denise Turner
Director of Research & Insight
Newsworks
Ian Dowds
CEO
UKOM
Tasneem Ali
Client Director
IPSOS
